YouTube is the second most popular search engine on the planet, right behind Google. It’s also a platform that allows users to upload videos of almost anything and everything.

If you want your business to appear on YouTube, you need video ideas. After all, if there are no videos about your niche topic, chances are no one will find it.

However, that doesn’t mean you can just upload any old video and expect people to respond.

To stand out from the crowd and get more eyes on your content, you need to come up with some video ideas ahead of time.

Keep reading for 10 Best YouTube video ideas for 2023!

1. Video News Releases

News releases are a great way to get your name out there and find customers who would appreciate your video.

When your business has a new product or service to announce to the world, what better way than a video shared on your YouTube channel? Unlike ‘traditional TV’, YouTube’s reach is worldwide, so this is a great way to reach an international audience, especially if your business isn’t one that is local.

2. Create an Educational YouTube Video Series

A great educational YouTube video series can help you build a huge following of viewers and customers.

You can create a series of 10-20 educational YouTube videos and sell them as a package to your audience as an educational subscription. This can work well for businesses that have a product or service that people want to learn more about.

You can create a series of informative YouTube videos that teach your customers how to use your products, how to do their jobs better, or other topics that are relevant to the people who may subscribe to your channel.

While this type of YouTube content is useful, it’s also extremely targeted. It means that you can target a specific audience and create a series of educational YouTube videos that help your customers better understand your products, solve their problems, and learn how to improve their lives.

3. Customer Service Training Videos

Customer service is a key aspect of any business, but it’s also a very challenging area. You have to make sure that you’re treating your customers right and solving their problems, but you have to remember that not everyone will be happy with the way you handle their problem.

For this reason, you need to create training videos for your customer service employees.

When you create these training videos, you can use them to transform your customer service team from average to excellent.

Training videos are especially useful for businesses that sell products or services that rely on one-on-one customer service. For example, if you sell tickets for concerts, you’re basically selling one-on-one tickets. That means that it’s important for your customers to be happy and for you to help them resolve their problems.

4. Create a Vacation Vlog

Ever wanted to create a travel vlog? Well, now’s the time!

Travel vlogging is one of the fastest growing forms of online content.

Vlogging has really taken off in the past few years with brands like Smuggler and Offlawn creating huge followings by showing the world their unique and authentic travel videos.

Before you start vlogging, you’ll want to make sure you have the right gear. You’ll also want to consider the topic of your vlog.

Vlog topics like travel and food are always in high demand, but you can also vlog about more niche topics like pet videos or parenthood.

Vlogging is a great way to build a brand and make a name for yourself on YouTube. With the right vlogging topics, you can create popular travel vlogs that help you build your audience and earn money from your YouTube content.

5. Product Demonstration Videos

Product demonstrations are great for showing off the features of your products.

However, you can also use these videos to show off your creative skills in product demonstration as well.

Product demonstration videos can be as simple or as complex as you want to make them. You can use them to show viewers how to use a particular product, how to use them together, or how to create amazing things with your products.

Product demonstration videos can be especially helpful if you sell products that have a high learning curve. For example, if you sell software that helps people do complicated tasks, you can use your product demonstration videos to explain how your product works and help people use it more effectively.

6. Create a Brand Introduction Video

A brand introduction video can be an introduction to your brand or a product introduction.

The key is to choose a topic that’s relevant to your audience and interesting to watch. A great way to create these videos is to brainstorm with your team and brainstorm with your customers on what your next video should be about. This can help you to come up with the next great video idea for your brand.

Brand introduction videos are especially helpful for businesses that are just starting to launch a brand.


Compared to Google, Bing, and Yahoo, YouTube dominates the search engine market. It has become a major source of traffic for businesses that want to get their name out there.

YouTube allows your brand to gain a following by creating original videos for the platform. There are a number of ways in which you can use YouTube for your brand’s benefit. From how-to videos to product demonstrations, you can use different types of videos to promote your brand.

You can also leverage YouTube’s analytics to help you determine the type of content that your audience enjoys the most. Once you have an idea of what your content should look like, you can promote your channel using YouTube’s built-in analytics to drive more views and subscribers to your channel.

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