There’s a lot of ‘blah blah blah’ online about how you should choose your domain name.
I’m going to share with you how to choose a domain name so that your blog gets the bulk of it’s traffic from search.
I’ve told my audience before that I own more than one blog. Truthfully speaking, I own about 4, and that number has been reduced from about 11.
But one of those blogs is about one specific topic, and that blog gets 100% of it’s traffic from search.
Yup. That’s what I said. One hundred percent of that blog’s traffic comes from search engines.
Truth be told, it’s a complete surprise.
Blogging is largely about testing a million things and figuring out what works and what doesn’t. This just happened to work.
So, here’s what I did.
I decided on a topic that I wouldn’t get sick of writing about.
Then I used a free keyword search tool to search a keyword related to this topic, and it’s related keyword phrases.
Then I took note of all of the keyword combinations, and I chose the one with the highest number of average monthly searches with a reasonable number of competitors.
I chose 5 (two word) phrases.
Then I went to my hosting company and did a search for those keyword phrases with a “.com” at the end.
The one that I really wanted was available!
So I purchased the domain and hosting for that keyword phrase (with .com at the end), then proceeded to build my blog around that niche.
In addition, with every post I created, I did exactly what I did to discover the domain name. I decided on a topic, then did keyword research for that subject.
Whatever keyword came up with the most searches, and the most reasonable number of competitors, is what I named the post.
Then I made sure that the keyword (or post title) was reasonably spread throughout the post, but not so much that Google would ding me for overusing the phrase.
Now…with most of my other blog posts, I use Pinterest and Tailwind to help with distribution, but for this blog, it turns out that they’re not necessary.
Again…a complete surprise.
Truthfully speaking, I’m too focused on other things to spend time using those tools for this blog. Because it’s not my main focus, and getting traffic from Pinterest is a huge undertaking if you’re starting from scratch, I haven’t bothered to create pins for each post and load them to Pinterest.
That’s the truth of the matter.
I know the urge to name your blog something cute like ‘bubbles and baking’ or whatever, is strong, but no one’s going to search “Bubbles and Baking” in the Google search bar. Just like no one is going to search for “She Loves Nice Things” in the Google search bar.
That was my bad. But when I started this blog I was thinking with the “Bubbles and Baking” mindset. LOL!
Now, I’m not saying that this is the only way to choose a domain name for your blog. If “Bubbles and Baking” is your thing, then by all means…go for it! But remember that you’ll need to do keyword research for your posts regardless.