You’ve no doubt read all those other posts about how you should start a blog in 2021, but seriously…I’m not on that band wagon.
Seriously. If you know nothing else about me and this blog, you should know that I like to tell it like it is.
I can’t tell you that your new blog that will get tons of traffic without much effort.
Because it won’t.
Not now. Not anymore.
So many things have changed in the blogging landscape in the last few years, it’s crazy.
As I write this, there are something like 31 million blogs in the US alone.
THIRTY ONE MILLION.
That’s a lot of noise to cut through with a new blog, and most of the blogs that are making tons of dough right now have been online for at least the last 5 years.
That is, those that got their traffic organically.
All of the platforms that we used to use to get organic traffic to our blogs, have tightened up their algorithms so much that it’s literally IMPOSSIBLE to get organic traffic to a new blog now.
Don’t shoot the messenger. I don’t make it true. But I can’t tell you that it’s even remotely possible. Not anymore.
The only reason that this blog gets traffic, is because I started it in 2017, which I think was the tail end of the organic traffic phase online. If I tried to start this blog today (late 2020), it would quickly die from lack of traffic, and I’m a very impatient person. If it didn’t start getting traffic in like…the first 3 months, I would toss it aside and start something new.
I actually did just that back in 2017.
I should clarify the title of this post. I’m not saying that you absolutely shouldn’t start a blog in 2021. What I AM saying is that IF you decide to start a blog in 2021, it’s going to be much more difficult than you think it’s going to be to get that thing going.
You are without any doubt, going to have to spend money to get traffic. So you should have some kind of budget to do that.
You should put aside some kind of money to take a course or two, and you should definitely use one tool that I recommend to everyone. Actually, it’s two tools, because they work together.
Using Pinterest for Traffic
So, She Loves Nice Things gets the bulk of it’s traffic from Pinterest.
Like I said before, you used to be able to get tons of organic traffic from Pinterest without having to use any real kind of ‘strategy’ to do that. Back then the only question was whether to pin manually or let a scheduler do it for you.
But if you’re only using Pinterest now, you’re going to see very little in the way of ‘organic’ traffic.
That said, if you’re prepared to dump any kind of money into starting and growing a new blog, the two tools that I recommend are Pinterest and Tailwind. You really can’t use one without the other.
When I use Pinterest for traffic now, I’ll write the post, create the graphic or pin, then upload it to Pinterest.
But it doesn’t stop there.
Once I’ve done that, I’ll upload that Pin to one of the Tailwind ‘Communities’ that I’m in (they used to be called “Tribes”, but have recently changed).
In addition, if you’re going to start a new blog, you should also have a Twitter account for that blog in addition to the Pinterest and Tailwind accounts.
If you have a ton of cash lying around, then go ahead and pour some into ads and such for your posts. But most people who start blogs don’t have tons of cash, which is why they start blogs.
Granted, there are those who start blogs with the intention of creating a business from the jump, and in those cases, they’re well prepared to pour in a crap ton of cash from the beginning. But that’s probably not where you are, and that’s cool too.
As long as you don’t walk into this blogging thing with insane expectations of getting mad traffic from day one (because I promise you, the disappointment will make you quit otherwise), you’re golden.
The One Thing You Have to Understand About Blogging
Creating content online and getting traffic to that content is reliant on one thing; time. It takes time for search engine algorithms to ‘pick up’ content and rank it (or not).
You won’t see your content in Google for weeks or months if you’re lucky.
You need a LOT more patience to get into the blogging game now. If you’re a patient person with some cash to spare, you might do well.
Even this used to be simpler ‘back in the day’.
There’s a lot of ‘blah blah blah’ about guest posting for traffic now. Some say that it’s a great way to get traffic to a new blog, others, not so much.
I’m going to say that whether or not you get traffic and backlinks from guest posting, would depend on what kind of sites you’re posting on. How much, and what type of traffic those sites receive are also things that you should take into consideration before putting your work on them.
I’m not trying to rain on your parade, but when it comes to the whole “blogging is easy” chatter, enough is enough.
I’m not saying it’s impossible. I AM saying that it’s going to take real work on your part. It’s not as ‘easy’ as some others will tell you it is, so that you’ll click that hosting link.
PIN IT IF YOU LIKED IT 🙂